In the last episode of SEO Mythbusting season 2, Martin Splitt (Developer Advocate, Google) and Barry Schwartz (CEO, RustyBrick) discuss the relationship between Google and the SEO community.
Specific timestamped topics discussed in this episode:
What does ‘it depends’ depend on? (0:00)
Introduction to the episode (0:59)
Featured snippets, publishers & Google (2:03)
Too little transparency, too much transparency? (5:03)
Submitting feedback (7:00)
Not using Android or Chrome data for ranking (7:56)
AMP & the Top Stories Carousel (9:15)
More on Google’s communication with the SEO community (11:52)
Why doesn’t Martin Splitt want to know about ranking? (16:02)
‘The best possible website’ & user testing (17:04)
Bloopers 🙂 (19:16)
Documentation mentioned in this episode:
Google Surveys → https://goo.gle/3iSDu9s
Google Search Liaison → https://goo.gle/35XANjo
Top Stories and AMP → https://goo.gle/2El8JLk
Top Stories and page experience → https://goo.gle/3cigi26
Watch all SEO Mythbusting episodes →
https://goo.gle/SEO-Mythbusting
Subscribe to Google Search Central → https://goo.gle/SearchCentral
#SEO #GoogleSearch
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Ya and after 2 years here we are with SGE
Users certainly find featured snippets useful. Just as users of my website would find content stolen from other websites useful. That doesn't make it ok.
More transparency 😂, who's holding back? Someone, needs to Step up. I'm tired of loosing.
"we want to connect users with publishers"… Yeah, no. Your main goal is to make money. More searches means more potential for ads, so your company interests are AT ODDS with the content creators here. You should admit that, as it's really obvious.
M.
Google should pay some $$ to the content owner for their feature snippets.
“It depends” is not helpful
Relevant traffic should directed to the publisher’s site, not shown on the SERP featured snippets. Thank you Barry!
Barry should be a presidential debate moderator.
With all these so-called "SEO experts" or "Gurus" out there, why doesn't this have more views?
It's really great and helpful content, thank you very much! 🙂
I’m writing this comment from inside Martin’s ✨hair✨🦄😻
Discussion on serious topics well-done martin
A very important question was raised. This is a common disease of search engines: extended snippets, different variants of "fast" pages that are cached on the servers of the search engine and do not contain ads from the sites from which this information was taken – all this is an attempt by the search engine to become the Internet – another words, transit from a delivery of content to a content database itself! The main task of Google, as you rightly said, is to provide the user with the best content, including faster, but how can Google do this? After all, it doesn't create all this content, and for the most part, doesn't own the copyright for all this? This is where the main problem lies, if a search engine monopolizes ads income from someone else's content, then there will be no new high-quality content soon! This is already right now not beneficial to those who create professional high-quality content, and if everything continues in the indicated direction, then only pirates / copy-pasters will remain in the Internet, to which the search engines themselves can be included … Do you wanna be a best pirates?
It was really interesting to hear what Barry had to say. His points around featured snippets were a valid ones, however we aim to get listed within the featured snippet section as this means we have served the user well by providing the information they need. Also, it was good to hear from Martin how they like to have feedback submitted to them through the ‘submit feedback’ button.
it always depends
My most honest feedback is to say that i really think that Google lack TOO MUCH of field experience by doing the things "INSIDE A BOX", because the flaws we see "IN THE OPEN HERE" are SEVERE! Pinterest ranking better than the original contents, cloaking websites doing wonders, freely criminal activities profiting from adsense are JUST the begening… But i aprreciate all the good you guys do behind the scenes.
to the webmasters here, don't implement AMP. I lost all the traffic of my website, because an AMP wordpress plugin changed every canonical on every webpage. AMP didn't bring anything positive. Optimizing the website improve the pageload on mobile phones. .AMP is USELESS, dangerous, counterproductive. I have stopped amp in may 2020, today, googlebot still look for URLs ending with amp! I lost 2/3 of my Google traffic after switcing off AMP. I followed the directive of google by adding 301. It didn't help. I have switched them to 404. I want them to vanish as fast as possible. I guess it will take 3 months. AMP is full of constraints. It adds unnecessary complexity to your website and workload. It has no SEO benefits.By the way, AMP didn't bring me more visitors. It didn't reduce my time to first byte. It is the opposite in fact. Since I added a plugin my ttfb increased.
The point about publishing a checklist, isn't that the Google SEO Starter Guide?
I really enjoy Martin and his content.
Hi Martin. I have a question and I hope you can answer. I have a pet project. It is a lyrics website. On the lyrics page. What is the right way of structuring my <h1> tag.
1. Abba – Dancing Queen Lyrics
2. Abba: Dancing Queen Lyrics
3. Abba Dancing Queen Lyrics
I'd appreciate your help.
Loved the talk many thanks from #chrispalmerseo
so nice information
Googles goal is that no one ever click on a website. Just stay on first page and click on ad. Google eliminated businesses and replaced them with content sites so you don't find what you are looking for. That way you back click on first page and click on ad or stay on content page and click on ad. Plus by eliminating business sites you force the to pay for 1st spot. Google manipulate results to benefit their brand. I think google should be investigated
I love featured snippets. For instance someone looking for pricing for something. If you can gain feature snippet with a pricing table then BOOM more sales. I love them haven't seen any negative at all with feature snippets. They serve answers to users quickly. Use it! They're the holy grail most desired result in my niche.
I'm now trusting only google webmasters. So many SEO companies like Ahrefs and Neil Patels have every video focused on backlinks and get rank 1 quick scheme click-baiting titles, just so that they can promote their services and act like we are stupid. Good job guys keep up the good work and keep on with the SEO myth-busting videos. Every time you talk those SEO monopolies lose money. Thank you!
why doesn't google pay for website traffics and video likes on youtube? $1 dollar for one visit and also for one like in youtube. many websites are there that are not e-commerce.
Google is like Jekyll and Hyde.
People in the Search department like Martin want to create a better product.
The management and the Ads department want more profits.
Both of those internal forces don't understand each other, have almost opposite ideologies, and they operate simultaneously. And webmasters deal with them BOTH.
We listen to John Muller, Martin, and official announcements, and then we see the opposite happening IRL in SERPs.
"I can't say that" should be in the company communications documentation for all public facing reps to keep consistency within the news coming out of Google.
Thanks for this episode. I'm looking for mythbusting about do guest posing links adds value or not from people from SEO community and Google.
I try to keep things simple by doing this…
What I do to get the best out of search results
1) Create good informative content that is good for potential users
2) Make sure to utilize the proper meta tag data(titles, descriptions etc.)
3) Use the proper HTML markup for bots and users
4) Make the site/app as fast as possible
If I am missing something here please let me know 😉
Surely featured snippets
Let the Barry & Google conspiracies begin!
Finally someone managed the "arrogant" to look "uncomfortable".
Well done Barry, keep up
The search liaison link is returning 400 status error!
Do I need to have AMP pages? I read somewhere that AMP is for mobile only but yes I have traffic from mobile also. Litle bit confused with this but grate guest an as always great Martin
timely knockout chat here 💥 🥊
Martin's hair is majestic.
Good information. I tried to explain this kind of stuff to people but must of them prefer conspiracy theories than the reality. Nice to see to Barry there. You must to considerer to have people who speak spanish! it's not fair 🙂
Waiting for live Q&A session by this channel.
Yah great discussion. Way to kick off with featured snippets. Excellent dialogue per usual Barry. Point taken about using submit feedback button Martin. Thanks guys!
Woah