Do you want to drive more search traffic to your ecommerce site?
Alan Kent, Developer Advocate at Google, describes the benefits of providing Google with your product data and shares the technical best practices for achieving it.
Free product listings on Google → http://goo.gle/30raj5N
Product structured data → http://goo.gle/3qchTLY
Create a feed → http://goo.gle/3sGRF66
SEO for ecommerce (Search Console Training video) → https://youtu.be/lB-E6060se0
00:00 Intro
00:27 Where does Google display product information?
01:39 The evolution of products on Google
3:43 Why is product data different?
4:31 Using structured data
5:00 How to get product data into Google Merchant Center
8:26 Key takeaways
Watch all Search Central Lightning Talks → https://goo.gle/2VclBJz
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral
#ecommerce #seo #SearchLightningTalks
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Subtitles are available in Portuguese, Spanish, Vietnamese, Hindi, Russian, Japanese, Korean, Indonesian, Chinese and English for this video. Click on the Settings icon in the bottom right corner of the video, and select Subtitles/CC from the menu.
Can you define "Product"? Does it include services like personal training?
Good
Thank you so much Alan. This is such a helpful video.
Being able to order products from online shops, catalogues and retail website sections is an attractive benefit for business users as well as consumers. By tailoring e-commerce platforms to your demands, you can enhance brand awareness and boost SEO rankings.
Thank you si much
Thank you
Hi. We start new online store and many of our product didn't get reviews so far. I used JSON format for add our product in google search console but I got a lot of warning for missing rating. Is it problem or just a warning?
how? open google ads and advertise
Forgive my ignorance. How can SEO tools (Paid) help with this? Are they really needed for search optimization?
Thank you for the video, is there a link please for the content API 8:48
hello. thank you for subtitling in spanish. very good
Thanks for informative tips