Demystifying Google Analytics and Search Console data



Search Console and Google Analytics are both powerful tools to help website owners make informed decisions. However, the data coming from these tools are not the same. Join Googlers Cherry Prommawin and Daniel Waisberg as they provide an overview of each tool and explain the differences between Search Console and Google Analytics data.

Chapters:
0:00 – Intro
1:15 – Search Console overview
1:57 – Google Analytics overview
2:46 – Comparing Search Console and Google Analytics
4:57 – Search Console clicks and Google Analytics sessions
6:31 – Differences between Search Console and Google Analytics
8:56 – Conclusion

Resources:
What are impressions, position, and clicks in Search Console? → https://goo.gle/40NMyVF
URL canonicalization in Google Search → https://goo.gle/canonical
Connect Search Console to Google Analytics → https://goo.gle/42ypX0u
Analytics dimensions and metrics → https://goo.gle/42xEiui
Set up Analytics for a website → https://goo.gle/3CfU81Z
Analytics Known bot-traffic exclusion → https://goo.gle/40Bw2Xy
Analytics attribution → https://goo.gle/40yKuzB
Analytics Traffic acquisition report → https://goo.gle/42PsyDF
Analytics Landing page report → https://goo.gle/4aCq1hL

Watch more Search Central Lightning Talks → https://goo.gle/lightning-talks
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

Speakers: Cherry Prommawin, Daniel Waisberg
Products Mentioned: Search Console, Google Analytics

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10 thoughts on “Demystifying Google Analytics and Search Console data”

  1. It’s because of googles mind blowing recommendation algo, I have a life, carrier, skills, meaningful and relatable videos to watch, and a reason to live and stay alive. Help beyond compensation. Thank you for everything, google, YouTube and every other product for giving us what we need and not what we want. Love you engineers and team at google. Forever grateful.😊

  2. You need to establish a system for legitimate businesses to contact Google. They hold 93% of UK search, and yet thousands of businesses have been ruined by their SERP placement on Google, and normally they have no idea why. Thats a monopoly, and in any other industry we have regulators for that. We've been messing about with the black art of SEO for 20 years and nobody is any the wiser. Enough of this.

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