Processing 301 redirects



In this episode of Ask Google Webmasters, John Mueller goes over what happens when you trigger a 301 redirect and the different factors that go into canonicalization. The question was submitted by @RiccardoCampaci. Thank you!

Change page URLs with 301 redirects → https://goo.gle/34RC5tO
URL Inspection Tool → https://goo.gle/3biOFVj
Watch the Ask Google Webmasters video “Canonical URLs: How Does Google Pick the One?” → https://goo.gle/2ZOBO6F

Send us your questions on Twitter with the hashtag AskGooglebot and your question might be answered!
Google Search Central on Twitter → https://goo.gle/3f4Z0a8

Watch more AskGooglebot episodes → https://goo.gle/2OjWcvS
Subscribe to the Google Search Central Channel → https://goo.gle/SearchCentral

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18 thoughts on “Processing 301 redirects”

  1. I have a ".com.br" with a 301 redirect pointing to a ".com" domain, but the ".com.br" domain is showing up on google search results (SEPR). How can I remove the ".com.br" domain from google? Since it's a 301 redirect, was it suppoused to show up on results?

    I am afraid that this ".com.br" domain is creating self-competition with my main domain (.com) My search engine traffic is going down.

    Can someone help me?

  2. I'm at risk of losing my domain after 20 years due to a domain dispute. If so, I will need to migrate to a new domain with only 7-10 days to do so. What is the best way to go about this? If i setup 301's, is there a way to speed up the signalling process to google?

  3. what happens when external incoming links stay to a 301 page? (because no one can force everyone to update links) Is rank transferred to new page or lost ? Do google kills business because they upgraded web design and no one able to keep track of all moved pages ? Do web designers have to maintain 301s to all redundant pages ever existed on website in order to avoid 404?

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