Matt Bacon and Jesse Cannon dissect the best musician shorts, Reels and TikToks of 2023.
► How to write a caption that engages fans to comment.
► Making an earworm that gets repeat listens with a caption.
► How to engage your community on TikTok
► How to contextualize your life for TikTok
► How to start a fight on TikTok
►How to make exceptional TikToks
00:00 Introduction to TikTok strategies 🎵
02:08 Boost content quality through ideation 🧠
05:00 Success of niche artist on TikTok 🌿
06:53 Tailoring content to TikTok’s format 📝🔔
08:36 Praise for “Papa Roach” on TikTok 🤘
13:04 Effective use of TikTok by “Honey’s Revenge” 🍯🔥
13:36 Highlighting “Foreign Windrows'” unique gimmick ⚡
23:05 Mission statement video by “Luca and Donna” 📜
25:06 Captivating video by “Tommy Lefroy Band” 🎥
30:18 Negative interaction with Ronnie Radke 😖
32:15 Metal hot takes by “Bonganator” 🔥
37:58 Insights from Jacoby Shaddix of Papa Roach 🏎️🎧
Links:
► My Guide To Promoting Your Music On TikTok: https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVTUEEcoX4uTqK4j1EnvhGs
► Download My FREE 90 Day Promotion Plan – https://ko-fi.com/s/228836b7ea
► Watch My Playlist On The 90 Day Promotion Plan – https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVfFiptgWK2RwL13r74Uy9Q
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Join Matt Bacon and Jesse Cannon in their insightful analysis of the top musician shorts, Reels, and TikToks of 2023. Learn the art of crafting captivating captions that encourage fan comments and create earworms for repeated listens. Discover strategies to effectively engage your TikTok community and contextualize your life for maximum impact. Gain expert insights on initiating discussions and creating exceptional TikTok content that sets you apart. Elevate your TikTok game with these proven techniques and become a master of the platform’s creative potential.
#musicmarketing #tiktokmusicmarketing #musicpromotion
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If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. You will probably love this video if you are looking for that. https://youtu.be/GluO76Bj0Tg
I love the burn on pa
How do you get the retention rate to show under your and other peoples tiktoks, like you had in your other tiktok-tips-video?
They doubled down on dwarves 😂
Bro please make some videos for Hip hop artists. There’s a big difference in content that works in diff genres
Apes Of The State also did well financially as a Folk Punk Band, too!!!
I learned a ton from this video, would you mind providing the link to this spreadsheet?
Thank god my fanbase is mainly Gen X. Anytime I come across something that involves what's most successful on tiktok it literally makes me feel like I'm gonna vomit. Not ragging on you guys, you're giving the right advice to the people who need it. I'm just glad I'm old and play rock music cause these tiktoks…….lord help us when Gen Z become the world's leaders.
Love your vids Jesse! In this one there seems to be a lot of videos from artists that already have a big name/following so it's hard to measure how well they would do if they had 10 followers. Just a thought.
I’m a jazz pianist with a bit more of an avant-garde sound, so I like that you focused on more niche genres. Perhaps you could do one of these with some acoustic jazz examples
love it when u guys do these livestreams
I dont have a tic tok or even have the app…. but im beginning to think i should!
Long form contect is great!
Question I was afraid to ask for long time: I'm a great songwriter, I look decent, I'm smart, I got years of touring experience, I've got stage charisma… But what if, eventho I try and try again, I just cannot find a way to make good engaging content around my latest material? I think it's a mix between me having below average marketing/visual talent and having songs that are not particularly intense/upbeat (although they are catchy and melodic).
Am I just… Not what this world wants for an artist anymore? I'm not trying to play victim, I am genuinely looking for answers.
🩸🩸🩸🩸🩸🩸🩸
I'm sensing my disconnect here.
New tiktok plays
Me: … that was bad
Jesse & Matt: that was good, I liked it.
It seems like metal and rock communities are a lot more active than any of the ones closer to my genre (funk or jazz, mainly), and maybe thats why it connects with those groups better? E.g. When i try to find funk stuff all I usually get are Funko pops lmao.
I've been studying and studing tiktok and I've felt lost the entire time
Thanks for reviewing our Tok <3 we just remade it, based on your feedback!
22:42 YO THATS ME
Great video. Thanks.
There seems to be one requirement for everyone on all of these lists, or for anyone that does well on tiktok. And it's that they're upbeat/poppy/catchy. What if Nick Drake existed today? Elliott Smith? Would they just be lost in this whole mess?
It's great seeing you guys go back and forth on these topics, and the information is infinitely valuable. You guys are killing it man. Keep making these. I love watching your guys discussions on all this nerdy music marketing stuff (I'm a nerd too).