What is the ideal keyword density of a page?



What is the ideal keyword density: 0.7%, 7%, or 77%? Or is it some other number? Matt Cutts, Bay Area, California

Have a question? Ask it in our Webmaster Help Forum: http://www.google.com/support/forum/p/Webmasters?hl=en

Want your question to be answered on a video like this? Follow us on Twitter and look for an announcement when we take new questions: http://twitter.com/googlewmc

More videos: http://www.youtube.com/GoogleWebmasterHelp
Webmaster Central Blog: http://googlewebmastercentral.blogspot.com/
Webmaster Central: http://www.google.com/webmasters

source

45 thoughts on “What is the ideal keyword density of a page?”

  1. Got a little bit clarity on using the right keyword. I therefore conclude that Google penalize those using repeated words in every aspect of their pages. (Sigh!)

  2. Hello Matt

    What should we focus on? I love working with small mom and pop businesses. so I need to be very precise so I don't waste their time and money.

    is there a priority list? From the perspective of a designer/developer how do I translate an unknown good business to the web? Thank you so much!!!!!!!

  3. So, to what certain degree, does the keyword density affect the page ranking? I have read some papers, it said that the key word density used to be one factor to determine the ranking, but now it's not included as a factor google will use.

  4. well, how about if for example a page sells coats, and it has 20 coats for sale, each one of them with a description containing the word coat.. How can I get around not repeating the same word if there isn't any other way to describe it?

  5. Funny thing, just last night I was trying to learn how to get the keyword density of my site using the new tool that replaced the Keyword Tool. I wanted to know which products I had the most of on my site.

  6. Why do you want to rank for specific keywords ? may be bcz you are selling that product or service and you want to sell more. But Make sure content is for your prospect not for search engine. focus on value that you would like to give your prospect,

  7. It seems you adjusted the question to justify a rant about manipulating the G-system!

    "What is the ideal keyword density to get to number 1" would have, BUT the Q was: "what is the ideal keyword density".

    The answer is also not as cut and dry as "just write the copy for a human and not for The Google Algorithm" either.

    Write your copy trying to make your content viral and interesting. Use Social Bookmarking and work on Optimising your content with Flesch Theory.

    Google Flesch – Hit Wiki.

  8. For whoever worries about "keyword density" haven't learnt what SEO is all about. Focus on your visitors user experience first, then the density will take of it by it self. This terms is getting rather retarded as I keep hearing about it from so called SEO experts who know SEO enough to be dangerous. Just forget about it.

  9. I have to say that when I started in IM the keyword stuffed articles held my attention for the first sentence and were gone!

    My take is have some respect for the person who is looking for information on a topic. Write your article like you would write a story, relate and be friendly to the reader.

    We tend to write for ranking but instead we need to write for reading.

    Cheers, Mike FD

  10. While keywords located in the content is important to SEO, the most important part of content is in its benefit to the reader. If the content isn't readable due to keyword stuffing, they won't linger on the site very long.

  11. Instead of focusing on keyword density, focusing on making your content "shareable" and interesting to make people actually finish reading it will do you awesome results even as far as SEO is concerned. For one it reduces your bounce rate, it makes people share your content, etc…

  12. Very clear and helpful. Two main lessons:
    1. Make sure your text reads well and is clear to someone else.
    2. Use keywords in moderation.

    This sounds like good advice for writing text for PEOPLE, not just Google.

  13. Google's Algorithm is about finding NATURAL sounding content. Nature varies. So there's not going to be a rule like 3.1415% Has to be a keyword.

    Every topic has a very different natural keyword density. There's a company called: Yum Yum Yam Yam Walla Walla Couscous.

    Is everything they upload automatically spam?

  14. I like how Google and Matt Cutts take the time to help the everyday webmaster. It's nice that they know that by help us they are helping themselves and their users. So anyway Thanks guys really appreciate it!

  15. He must be joking! So you have a 100Kb page comparing say, every one of 200 investment funds. Of course everyone of them has "fund" in their official name. So because you have THE most comprehensive page of information on ALL these funds they are going to penalize you for putting the official titles of more than 7 or 8 of them. This is insanity! Or how about all the events in a theater for May 2013? Their new highlighting system wants event dates, but then they penalize you for too many "Mays"?

Leave a Comment

Your email address will not be published. Required fields are marked *

Scroll to Top