Spotify Playlists Don’t Build Relationships With Fans. This Does!



I discuss how to get the people who listen to you on playlists to become fans who are engaged with you. We discuss:
► How to build relationships with fans after they hear your music
► How to show your depth as an interest to an audience
► Why you would use a Big Splash vs Consistent Sustained Promotion
► Who is doing a Big Splash video well and why does it work to grow a fanbase

Chapters:
00:00 Introduction
1:00 Your Audience
2:25 Engagement
3:22 Constant Sustained Promotion
5:13 Do Eventful Things
6:34 Example 1
9:33 Example 2
10:50 Example 3
13:16 Your Platform

► Switched On Pop Podcast https://switchedonpop.com/

► Vox article – The pop star versus the playlist https://www.vox.com/the-highlight/22538526/playlists-spotify-music-pop-stars-charts

► My playlist on How To Get People To Notice Your Music https://www.youtube.com/watch?v=NLycAA80wcA&list=PL0i-5Ujnd4VXrRdWJoqYgaAhwMY_HHa6s

► My playlist on How To Blow Up On Spotify In 2021 https://www.youtube.com/watch?v=hrxzHwqckSE&list=PL0i-5Ujnd4VVNkzak2WXJcRdrNm32_V04

► My playlist on How To Tell Stories Around Your Music https://youtu.be/HmO0CnBqbtE

► Stuck On Repeat Book https://amzn.to/2We4HgG

► Turnstile Love Connection https://www.youtube.com/watch?v=WdJZlmhQXug

► Shygirl “Blue” https://www.youtube.com/watch?v=itoSgnv6Y9Y

► Quadeca “From Me To You” https://www.youtube.com/watch?v=D1YGIqz-hyg&t=2396s

► Tierra Whack “Whack World” https://www.youtube.com/watch?v=EOTebhPy04g

► Sophie “Heaven Suspended” https://www.youtube.com/watch?v=xXPSe57pOss

►Thanks for checking out my channel please subscribe and tell a friend!

►If you enjoyed this video there’s a whole playlist of videos just like this https://www.youtube.com/playlist?list=PL0i-5Ujnd4VVckEVaE1_RUcLzPF8U680K

►Leave a comment with any questions you have and I will answer it in a future video.

Links:
👨‍💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/

Learn the secrets to transforming individuals who listen to your playlist into devoted and engaged fans in this captivating video! We will delve deep into the art of establishing enduring connections with your audience once they have stumbled upon your music. Uncover the methods for showcasing your diverse interests and passions to captivate your listeners. Additionally, we will explore the strategic decision-making process between utilizing a Big Splash promotion or implementing consistent and sustained efforts. Gain insight into those who have mastered the Big Splash approach and understand why it can revolutionize the growth of your fanbase. Seize this opportunity to convert casual listeners into your most loyal supporters. Join us on this journey and let’s elevate your music to new heights!

#musicmarketing #musicpromotion #spotifymarketing

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29 thoughts on “Spotify Playlists Don’t Build Relationships With Fans. This Does!”

  1. Jesse, do you have any suggestions for the artists or bands who still work full time non music jobs and have very limited time to write, record and promote and aren't able to necessarily release new material on a regular basis? If you answer, "Be content with being a local and or regional act" I understand.

  2. Damn the one artist I was thinking about after you mentioned the 'big splash' was Quadeca as I only became a fan recently from his longer form content, and then you started talking about him! Excellent video Jesse!

  3. Hey Jesse! Have you heard about the changes happening to Only Fans?

    Does this mean I can finally make one for my music without people thinking I'm doing something lewd? 🤷‍♂️😅

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