How much does a domain’s age affect its ranking?



JZ from Ohio asks:

“How much weight does the number of years a domain is registered for have on your ranking?”

Recorded on April 23, 2009.

source

21 thoughts on “How much does a domain’s age affect its ranking?”

  1. Pubcon (2003?) was pretty explicit that it mattered, not sure if it came from google advice or not. A Pubcon (2002?) host told the whole audience he was looking to buy any domain that had been registered since the early 90's as they were so valuable at the time (as the guerrilla guru perceived at that time anyway).
    Long story short: build a good website that people want to visit. SEO is dead. That said, I register our business domain in 8 year increments.

  2. Thank you for this video. It was explained well in the content that domain registration could actually affect it. On the one hand, it will be your responsibility as an owner to actually work your way up in the time that you were given. Everything will not come in a silver platter.

  3. Kind of just went around the question there didn't he. The question is if a company has a website out and hosted for 10 years does it rank higher than one that was just created? With equal links and content. I threw that last bit in so he couldn't say well there are a lot of factures to consider.

  4. I went to register a domain for 2 years based on the fact that i read longer reg. improves SEO The price was 3.00 more per year. I called the registrar and there answer was due to the economy prices go up and the initial registration was usually about 5.00 less than the following years as you get a discount on the first year.Not true as my past renewals were the same, so i registered for one year.

  5. @urzziwa I'm making $900 and day and still going strong. It's all because of finding the right killer niche markets. Trust me your gonna like this course, have a look here: bit.ly/SM7ky9?=uwcnun

  6. "..don't worry about this much, not very much at all" does not mean it doesn't have at least a nominal amount of weight. He just "doesn't want us to jup to the assumption…," but never does he unequivocally state that it has no impact. 😉

  7. I find that a lot of people trust older domains that have acquired popularity and it's harder for new domains to get the same popularity that older ones have. But I see where you're coming from, Matt 🙂

  8. I think your version of the question is valid..the issue is "Google's Sandbox". The age of a site/domain does seem to be taken into account when giving it "value". That value may be in the form of "trust" which seems to make a difference. It appears that links to a site are valued more if they come from an "older" more established site, so one might imply that the site from whence they come might be valued higher if it is older.

    Kinda nerdy, but it seems that the Google Sandbox effect is true

  9. For almost any question that's answered by Google 'great quality' or 'quality content' is always pointed out. I guess that would always be the way to go in your sites.

  10. This answer doesn't make any sense. Google favors blogspot blogs to get higher page ranks (even if they are relatively new) compared to self-hosted blogs running on a different platform.

    It seems that Matt Cutts is playing around the bush and making it appeal to everyone that content is king when in fact a large number of blogspot blogs have a very low quality to the very least some are just download sites that claim a high page rank.

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