Does URL length matter?



In this episode of AskGooglebot, John Mueller explains how URL length doesn’t affect ranking in search but how shorter URLs are preferred when indexing multiple copies of a page on your website. This question was submitted by Greg. Thank you!

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fullname: John Mueller;

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41 thoughts on “Does URL length matter?”

  1. One of the critics we made (me too) in the past about Shopify platform is that the URLs were very long and could not be shortened by the owner and this affected SEO. So that will not be a problem.

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