Spotify is directly challenging YouTube by introducing music videos for premium users, potentially transforming the music promotion landscape. The platform’s new video formats, including short ‘Canvas’ clips, 30-second ‘Clips,’ and now full music videos, aim to make artists more dependent on Spotify despite controversy over payment rates. The introduction of music videos on Spotify emphasizes their importance in engaging fans, increasing streams, merch sales, and concert support. Musicians are advised to continue investing in music videos and utilize multiple platforms to maximize discovery and fan growth. The narrative also criticizes those who downplay the relevance of music videos in the current digital age and highlights the potential strategy shifts for artists with Spotify’s evolving content offerings.
Become a member and get access to cheat codes, artist breakdowns and my insights into the latest marketing techniques:
https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Chapters:
00:00 Spotify’s Big Move: Entering the Music Video Arena
00:39 The Evolution of Music Promotion: From Audio to Video
02:20 What Spotify’s Music Video Launch Means for Musicians
04:45 Strategizing Your Music Releases with Spotify’s New Feature
05:49 The Importance of Diversifying Platforms for Music Promotion
07:12 Getting Started with Music Videos: Tips and Encouragement
08:13 Conclusion: Embracing the Future of Music Videos on Spotify
Links:
How To Make An Amazing Music Video: https://youtu.be/I0khH9RjZT4
Make A Music Video For TikTok: https://youtu.be/QXyRqRlwtDA
How Algorithms Get You Fans: https://youtu.be/gL_A7r84C9g
👨💻 Become A Member And Get Next Level Fanbase Building Techniques https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📞 Book A Call With Jesse (My YouTube Viewers Get A Reduced Rate): http://www.jessecannon.com/consulting
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/8rXHevkpWw
⌨️ My Facebook Group: https://www.facebook.com/groups/MusformationDIY/
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
In the ever-evolving landscape of music promotion, Spotify’s recent move to introduce music videos for premium users is a game-changer. This shift not only challenges YouTube’s dominance but also heralds a new era where musicians must adapt their strategies to thrive. As Spotify continues to expand its offerings to make artists more reliant on the platform, it’s essential for musicians to stay ahead of the curve. With music videos becoming increasingly crucial for engaging fans and driving listens, now is the time to invest in creating compelling visual content. While this development underscores the importance of diversifying platforms, it also underscores the significance of understanding algorithmic dynamics across various channels for optimal exposure and growth.
As Spotify ventures into the realm of music videos, it’s clear that visual content will play a pivotal role in shaping the future of music promotion. With the platform’s emphasis on user engagement and differentiation, artists have a unique opportunity to showcase their creativity and connect with audiences on a deeper level. While the launch of music videos on Spotify may not immediately alter release strategies, it underscores the growing significance of multimedia content in the digital age. By embracing this shift and leveraging platforms strategically, musicians can maximize their reach and cultivate a dedicated fan base. As the landscape evolves, understanding the intricacies of algorithmic dynamics across platforms will be crucial for sustaining growth and staying ahead in the competitive music industry landscape.
#spotifypromotion #spotifymarketing
source
If you're enjoying this video and want more like it. For $5 a month I dissect all the most innovative marketing techniques musicians are using to go from 0 to millions of streams RIGHT NOW. .Get videos on how Artemas, Tommy Richman, South Arcade, Durry, Pluko, Dasha & many more blew up. https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
Crazy Apple Music has had this option for years
Finally.
How can I upload music videos as an artist where it’s eligible?
Great video!
Musician's and produser is leaving spotify
I hate Spotify so much lol
@musformation i need help, i have been tried to for of "research" of targets and feel stuck.
Spotify is the best streaming app of all time.
The Damian Keyes impression was spot on lol
Where can I upload? I don't see it under Spotify for Artists, do I have to do it through Distrokid?
Hey sir,
I have a video suggestion. I guess many of the guys would love if you make a video on Nic D. His marketing strategies and his way to see music business. It would take out a lot of confusions from our mind. Many of the artists don't wanna be be a typical social media artist and don't wanna release music every week and many things as he says but wanna make a living outta music. Is this possible in today's time for a musician ??
I'll give it a try, I couldn't do any worse than I'm doing here with my videos.
I don't like watching videos on spotify
Hey Jesse, we’d love to hear your opinion on the Tiktok ban!
Looking forward to another way to get a leg up on competitors who are too lazy to do the content creation work (not saying this is a 0 sum game but there are only so many ears) – too easy of a way to fail if you ask me. Great video thanks for posting.
Youtube music has already a video platform, why?
Thankfully I love making music videos
Spotify: The New Gatekeepers!
Kidding aside, I'm actually glad to hear this about music videos on Spotify. I'm even more glad to hear that it may be part of a larger effort to separate people who take their music seriously from those who don't. Thanks for sharing this info!
Like Clips, I expect it'll be five years before any of us see it happen.
HOW MANY TIMES DO I HAVE TO TELL U EVERYONE TAKE THEIR SONGS OFF ALL STREAMING SERVICES CREATE YOUR OWN PATREON YOR FANS PAY YOU AT LEAST 1.00 A MONTH U WILL MAKE MORE MONEY PER MONTH THAN ALL STREAMING SERVICES COMBINED!! THE CEOS ARE MAKING BILLIONS OF YOUR BACKS!!!
im just tired of chasing hacks or advices on music, none of what Ive heard seems to work. Im gonna stop looking at numbers and just making music for fun
dude i love Clickbait Jesse Cannon™
me and the childrens' chorus:
"WHAT?"
would you pleaswe fine gentleman enlighten us about why you have both a lav mic and a hand held mic?
ur the best Jesse ty
As someone working on a visual album…I kind of love this – YouTube doesn't seem like the best place for music videos, more like the only option
03:44 haha that has to be a poke at Damian Keyes
Videos on Spotify will be available only to Premium subscribers
Music videos is the only thing holding me back cause my songs are ready. But I’m working on it
Really gotta plan get to storyboarding for a music video
BUT WHY?
If an artist is paid 0.003￠ for a stream, will they gain an extra fraction of a cent for expending more time, money and creativity on a video?
Who truly benefits in this Spotify exercise? The peanuts paid, barely pay for the music, now who gonna pay for the video? ROTFL.
jesse<3 thanks! got years of archives getting ready to release for PREXENTS #prexents
Getting some serious mileage out of that MGK foot shot aren't ya? 🤣
Awesome insights as always.
This is a blessing 2 vids in 2 days
Can you do a how to video on uploading canvases, clips, music videos to Spotify?
Good Been Just Got A Bunch Of Videos Done 💪🏽
Thanks for the heads up Jesse!
Just released my first video on my page this week!!! This timing is wild lol
Good morning thank you
The love/hate relation with Spotify is rough… Can't wait for it all to collapse, I'm curious
That's really it: the music video isn't "dead" BUT…
HGDGHFGHGS I SCREAMED AT 3:42
Yes this is great!
appreciate that extra effort 3:43 to change and wear a wig
Jesse thanks man. I wish I had discovered you 2 weeks ago. Have you ever released an album insread of a single straight off the bat?
Love your work!!