Why is SEO documentation so confusing?



Host Martin is joined by guest Michael King, founder and managing director of iPullRank, a technical and marketing SEO agency in New York. They discuss issues with documentation leading to developers not trusting SEOs, the importance of context in regards to automation, tools, rules, and more!

Chapters:
0:00 – Intro
1:00 – Checklists, beginner SEOs, and tools
5:13 – Why context matters for automation
7:17 – Do tools give outdated recommendations?
10:23 – Documentation drift and doing your own research
13:48 – Who is the documentation written for?
16:23 – We read documentation feedback, give us feedback!
18:31 – Why documentation causes misunderstanding
21:06 – Challenges with trust and supporting each other
28:09 – Knowing, not knowing, and doing researching
32:03 – Wrap up

Watch more SEOs & Devs → https://goo.gle/SEOsDevs
Subscribe to Google Search Central Channel to see future episodes → https://goo.gle/SearchCentral

#SEO #SEODevs #documentation

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14 thoughts on “Why is SEO documentation so confusing?”

  1. Thanks for the convo! Interpreting data from tools & resources and understanding business & CMS context is such a big step change from a Jnr to Snr SEO – great video to include in training, thank you!

  2. I've become addicted to these Martin hosted conversations, but this is the best one I've seen. Mike is so insightful and the conversation as guided by Martin is really helpful. Thank you both.

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