Is there a difference between the “strong” and “b” tags in terms of SEO?



Hi Matt, In terms of SEO, what is the difference between strong tag and bold tag for emphasis on certain words of text. From the user perspective, both tags have the same effect (words in bold). Which tag should we use, in which circumstances?
Jean-Marc G, Paris, France

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23 thoughts on “Is there a difference between the “strong” and “b” tags in terms of SEO?”

  1. I agree with with the presenter. Perhaps in the human eye, both are the same, however, should the text formatted <strong> tag is read in screen reader software then it would differentiate the two semantically. Hence, the strong tag would read the software in different vocal inflexion than the other rest text in the paragraph, whereas <b> tag is merely for presentation use only. In my opinion as a good author, it is good practice to use both tags respectively. I hope this help.

  2. how can you give an answer saying "I think.." i doubt" "I think". I mean if you give an answer before check the documentation . Otherwise you risk to give a wrong direction about how to use the two tags.

  3. I was also confused about these tags that how Google treats these tags but they are performing the same … But today its clear that they works same in goolge ranking and in webdesigning..Thanks goolge Webmaster

  4. "I don't think it will matter to Google" Great answer!! Well it will still matter in terms of speed <b></b> vs <strong></strong> its 10 chars difference so page load will be "faster" with <b>B</b>

  5. WOW let me enlighten you people, the difference between <b> and <strong> is the same as the difference between potato and pottato. There is none, please spare me the "but but one is stylistically used and the other is aesthetic" whaaa whaaaa cry me a river your massaging the semantics and wasting everyone time including yours. 

  6. So The New tip is use Bold or Strong on your keywords in your website as he said go ahead and use any, he didn't say anything like it will not help with SEO (read between The Lines People)

  7. This is completely false.
    em and strong are used for in-context emphasis. For example, take the sentence "You should NOT go swimming today." The word NOT would use em or strong. It needs extra emphasis or it won't get noticed.
    b and i are used purely for typographical purposes – such as titles, logos, or anything standing on it's own that needs a little extra oomph.
    You also forgot to mention… CSS! If something occurs more than once on your site, such as a button, CSS classes should be used.

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