3 ways to improve your content



In this episode of SEO Made Easy, Martin Splitt dives into using Google Search Console to optimize your content, ensuring it aligns with user search queries and meets growing demand. Discover how to identify high-impression, low-click pages and make them more relevant.

Links:
Analyze traffic drops → https://goo.gle/3Mly5bP
Analyze search performance → https://goo.gle/3FTChMx
Performance report in Search Console → https://goo.gle/45QDrTx

Watch more SEO Made Easy → https://goo.gle/SEOMadeEasy
Subscribe to the Google Search Central YouTube Channel → https://goo.gle/SearchCentral

#GoogleSearch #SEO

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40 thoughts on “3 ways to improve your content”

  1. 🌍 This video is now available in Chinese, French, Hindi, Indonesian, Japanese, Portuguese, and Spanish.
    Start by clicking on the settings gear in the lower right corner and then on audio track.

    We want to hear from you! Are these translations good? What could we do better? Let us know here. → https://goo.gle/3sQOApV

  2. One "idea" that I have held true is that Google Search Console > Performance > Queries is missing the first query which would be <not provided>/<not set> this would then give the true summary of queries.

  3. I just did this. Matched search intent perfectly. Then I check and my results have basically disappeared from the rankings for those search terms. Thanks

  4. High impressions and low clicks is not so direct that we can just jump on queries and rework on content. I believe what's more helpful is also to consider the position/rank/SERP of the pages while looking at impressions/clicks. Plus, I did observe that every website has a trend to look into like high clicks/sudden dip in clicks on weekends etc.

  5. Sorry but with these new updates you are destroying a lot of businesses. We do what you are talking about, but when an update comes out it completely destroys everything

  6. It’s important to note that queries that have higher impressions than the previous day may not have higher demand. Your rankinks will directly impact the impressions so if you were not showing up for the query in the previous day it may have lower impressions.

  7. What if the page has 0 clicks and many impressions, however the reason it has 0 clicks is because it's currently ranked in position 63. Is that still an indicator that the content is not good? In the video, it appears as if the message is: If you have a high impression to click ratio, your content isn't good and can be improved. Ultimately, if you have many pages that have low clicks and high impressions, can this lead to site wide issues?

  8. Is 60% traffic of my website down after (SGE) came?

    No matter how good an article I write, it is still not visible in (SGE) Only articles from news websites appear.😭😭😪

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