👨💻 Become A Member And Get Next Level Fanbase Building Techniques for $5 A Month https://www.youtube.com/channel/UC0a-qcXVlh4Teya-EiEz-GA/join
📩 Read my dissections of the artists blowing up where I show their secrets for $5 a month: https://musicmarketingtrends.com
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
Videos You Should Probably Watch:
Links:
📞 Book A Call With Jesse: http://www.jessecannon.com/consulting
📩 Music Marketing Trends Newsletter: The fastest growing newsletter in the music business https://musicmarketingtrends.com
📺 Subscribe To My Other YouTube Channel https://www.youtube.com/channel/UC2Jtm3FFIxqsoYyZeKUlFyA
🎛 Mix Or Master A Song With Me: http://foundsoundation.com/
📘 My Book On Building A Fanbase https://amzn.to/3LYnbHV
📘 My Book On Making Great Music: https://amzn.to/3BmJSRu
🧰 Free Tools: https://ko-fi.com/jessecannon
🖥 Learn More About Me: http://www.jessecannon.com/
📱 Instagram, Twitter, TikTok @JesseCannon
🗣 My Discord Server: https://discord.gg/TYdeBzHPmg
👽 Reddit On Music Promotion: https://www.reddit.com/r/MusicPromoTips/
Music Marketer Jesse Cannon focuses on the evolving roles and strategies musicians should consider for success. It argues that management companies often provide more substantial career benefits than traditional record labels, challenging the fixation many artists have on securing record deals. The text emphasizes intentional actions over mere luck, using Lady Gaga’s strategic networking as an example. It discusses the limitations of AI in creative marketing, the outdated fear of “selling out” versus financial pragmatism in music careers, and the potential for new artists to gain visibility through strategic playlist placement. It critiques the efficacy of music competitions and online courses, while advocating for active engagement in music-centric cities and genuine industry interactions. AstroTurfing in music marketing and the changing dynamics of digital platforms such as TikTok and Instagram are also explored. Lastly, the narrative underlines the advantages and opportunities available to today’s creatives, despite shifts in compensation landscapes, urging musicians to focus on building authentic connections and utilizing contemporary tools and networks effectively.
0:00 Introduction: The Value of Management Over Record Deals
0:23 Understanding the Shift in Music Industry Dynamics
0:48 The Role of Luck in Music Success
1:18 Intentional Actions to Create Opportunities
1:52 The Illusion of AI’s Role in Music Marketing
2:34 Selling Out vs. Financial Support as a Musician
3:11 Misconceptions About Spotify Playlists
3:53 Are Song Competitions Worth It?
4:39 The Truth About Online Music Courses
5:27 Instagram Reels vs. TikTok Performance
6:02 Why Now is the Best Time to Be a Creative
6:46 The Reality of Competing with Major Artists
8:09 Networking and the Value of Music Degrees
9:00 Debunking Myths About Song Length
9:39 The Secret of AstroTurfing in Music Promotion
10:22 The Myth of Major Labels’ Control
11:09 The Downside of Going Too Viral
12:10 Is the Music Business Rigged?
12:58 Does Frequent Posting Work for Musicians?
13:48 How Much Material Do You Need to Play Live?
14:42 The Real Purpose Behind Artist Presaves
15:52 The Importance of Being on Threads
#musicmarketing #musicpromotion #advancedmusicmarketing
source
💯💯💯 Thank you! Great takes on AI, creative tasks, and what humans actually resonate with 🖋️🖋️🖋️
Nice Work in Quick Fashion. Thanks your tips are working!
I worked as an in-house producer for two different music management companies from the late 90's through 00's. A lot of work and time went into artist development before presenting them to labels.
I can't seem to bring myself to start posting my band. Is it better to just hire someone to handle the social media, on my behalf?
Smart breakdown of TikTok vs. Instagram algorithms! The seconds-viewed metric is crucial for artists. The SaaS Commentions tracks these platform differences when automating music promotion comments – each platform needs different engagement strategies. Have you tested cross-platform content differently?
Awesome video Jesse! I think this is one of your best! Question: how do we find "those people" that get into underground/unknown artists?
Thought you were gonna say New brunswick canada for a second😂
EPIC
It's criminal this channel doesn't get more views. Thank you Jesse!
Who tf is saying they cant go live off of 20 min of music??? The underground in the dmv is usually only giving ppl 5-10 minutes to perform!!
First comment! Casey from Lanemeyer / The Forever Endeavor / Were All Broken here! What’s up Jesse!
Awesome!! Lots of great info here