How to Optimise Each Content Element for SEO? Lyndon Barnett, Vodafone Australia

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Lyndon Barnett, Senior Digital Content & SEO Manager, Vodafone

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Content is a critical element of good SEO – but how do you produce SEO-optimised copy in 2019? The landscape has changed so much in the past decade. Ten years ago it was all the rage to include relevant keywords in the body copy a certain number of times. Today optimizing content is much more sophisticated.

In this session you’ll learn:
– Why content is still a critical element of good SEO
– What are the different digital content elements that you can optimize for Google
– How to optimize these digital content elements for Google

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