The Trust Exchange Brands, Social and Customers | Ken Madrigal, Verizon

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Ken Madrigal, Digital & Social Strategy Lead, Verizon

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Today, many companies believe that customers will “trust” their brands. “Trust” is a very loaded and emotional word. Progressive brands understand how to build equity with specific great experiences and “trust” is not about the brand, but sharing those great brand experiences with whom customers really trust – each other.

– The keys to getting audiences to engage
– Why your goal should not be going viral
– Simple things that can make a big difference in getting discovery

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