SEMrush Toolbox: Keyword Magic Tool



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For transcript and other extras, please check https://www.semrush.com/webinars/semrush-toolbox-1-keyword-magic-tool/

0:00 Webinar Intro

0:51 About Kevin India

5:19 Craig giving an overview of The Keyword Magic Tool

9:38 More about Keyword Volume

12:06 Advanced Filters

15:06 Related Keywords Tab

18:16 Kevin Begins his Overview

19:30 Optimise for Topics

22:01 Broad, Phrase and Exact Match

27:00 Finding keyword suggestions for S~tructure

29:20 Feature Snippets

31:27 Start of Questions and Answers

34:25 Recommendations for getting Featured Snippets

37:10 Keyword Difficulty Score Explained

40:55 Do you use same keywords for organic search as you would PPC?

42:55 Good Example of Featured Snippets

45:10 How many Keywords Can You Target Per Page?

46:35 Is it recommended to use each keyword as a heading in the article, or can they just be included in the copy?

51:50 What should be the ideal content length for writing content for Service and local service area pages?

54:40 We are doing well as compered to our competitors in terms of backlinks, traffic, citation, but still we are not ranking at top, what should we do?

58:20 Thoughts or suggestions on leveraging video?

1:00.21 End of Webinar

The new series where we will spend time on each webinar going through all of the tools that SEMRush has available. The first episode we will be discussing how the “Keyword Magic Tool” works and how experts are using the tool to benefit their marketing efforts.

Using the tools can help you analyze your competition and increase your marketing efforts. SEMRush is implementing new and improved features all the time and this webinar will allow us to focus specifically on the Keyword Magic Tool and what is new.

The first episode will have Kevin Indig as the guest, with Craig Campbell hosting the webinar. Craig will go through the keyword magic tool and explain how you use it properly, and then Kevin will discuss a success story that he has had as a result of using the keyword magic tool.

Kevin is a regular speaker at conferences all over the world, He is the SEO lead at Atlassian and has over 10 years experience in the Digital Marketing Industry.

Craig is an SEO Trainer and Consultant with over 17 years experience as an SEO and has previously built up his own Digital Marketing Agency.

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