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All the hype and hyperbole around content technology (CMS, DAM, WEM, etc.) and what it can do makes it very difficult for marketers to distinguish fact from fiction. Marketers and content teams are constantly looking to technologies to help us be more effective at our jobs, especially eager to let tech take on the tedious, repetitive or difficult tasks so we can focus on the important task at hand … delivering great customer experiences. In this clip from Intelligent Content Conference 2018, Cathy McKnight, VP Consulting, Digital Clarity Group, shows you how to find balance between man and machine; automation and the human touch; governance and innovation.
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