Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday



A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.

Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday ► https://mz.cm/2KToagJ
***************************************

Additional Moz Resources:

Beginner’s Guide to SEO ► https://mz.cm/2SGOGdV

The Keyword Research Master Guide ► https://mz.cm/3jPdPio

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf
***************************************
STAY IN TOUCH:
Moz ► https://mz.cm/30QvHCm
Facebook ► https://www.facebook.com/moz
Twitter ► https://twitter.com/Moz
LinkedIn ► https://www.linkedin.com/company/moz

source

2 thoughts on “Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday”

Leave a Reply

Your email address will not be published. Required fields are marked *