A/B testing your SEO changes can bring you a competitive edge and dodge the bullet of negative changes that could lower your traffic. In this Whiteboard Friday, Emily Potter shares why A/B testing your changes is important and how to develop a hypothesis, what goes into collecting and analyzing the data, and how to draw your conclusions.
Hypothesis Testing in SEO & Statistical Significance – Whiteboard Friday ► https://mz.cm/2KToagJ
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Beginner’s Guide to SEO ► https://mz.cm/2SGOGdV
The Keyword Research Master Guide ► https://mz.cm/3jPdPio
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Thank you for testing the SEO hypotheses in practice, very useful material.
Best Whiteboard Friday I've seen in years, if not ever. Well done.