#CMWorld 2019-Science of Timing: Leveraging Trends for Marketing Ideation-(Full video) Allen Gannett



REGISTER TODAY for Content Marketing World 2020: http://www.contentmarketingworld.com/

Consumer trends are fleeting and hard to pin down. Or are they? Why do certain ideas take off when they do? In this session from Content Marketing World 2019, Allen Gannett the Chief Strategy Officer at Skyword, explores the neuroscience behind how consumers are driven to trends that are a balance of the familiar and the novel (Star Wars was a western in space, the iPod was a better MP3 player, pop songs rely on nostalgic samples, etc.). More importantly, he examines how some innovative brands like Ben & Jerry’s have learned to measure these two competing urges and operationalize them into their business. These tactics can be mirrored by any marketer to create content that is at the right point of the zeitgeist.

To see the full presentation & slides from #CMWorld 2019 order our POST SHOW VIDEO ACCESS:
https://cmworld19.videoshowcase.net/

FOR TONS MORE advice & education

Content Marketing Institute

SUBSCRIBE TO OUR EMAIL LIST!
http://cmi.media/emailsub

LEARN ABOUT CONTENT MARKETING WORLD
#CMWorld: http://www.contentmarketingworld.com/

ENROLL IN CONTENT MARKETING UNIVERSITY
http://www.contentmarketinguniversity.com/

SUBSCRIBE TO OUR FREE MAGAZINE

Chief Content Officer Magazine

LET’S CONNECT!
Twitter ► https://twitter.com/@cmicontent
Facebook ►https://www.facebook.com/ContentMarketingInstitute
Linkedin ► https://www.linkedin.com/company/2416452
Slideshare ►http://www.slideshare.net/cmi

source

Leave a Reply

Your email address will not be published. Required fields are marked *