What happens when one page has two links to the same URL?

What impact would two links on a page pointing to the same target, each using different anchor text, have on the flow of PageRank?
Damien, London

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22 thoughts on “What happens when one page has two links to the same URL?”

  1. @Matt Cutts I have an important question please help me;
     I read dynamic urls can cause problems for crawlers by creating high numbers of URLs: 
     "Googlebot needs to see only a small number of lists from which it can reach the page for each hotel" 

    but some of top brands on SERP have many lists with this problem; such as TripAdvisor website with multiple lists of similar content (hotels); how is it possible?

  2. I am finding these videos are helpful when watched at times of focus. I have many more to watch and really look forward to learning how to have a more Google friendly site. I would like to ask though where can i find assistance in understanding some of the terminology used when doing a site speed test. 

    I have managed to figure out some of it a fix a few things up that were needed but there are areas that need attention and I am  finding it difficult to understand the terminology and exactly what I need to do in those areas 🙂

    Who knew there were so many aspects of a website 🙂 
    @Google Webmasters 

  3. So Matt doesn't give a good answer here

    From some research I did a few months ago, though I don't have "SEO tests" running for this currently, things have changed.

    With 2 links Google can count both anchor texts but doesn't seem to always do so
    When first link is nofollow, Google sometimes uses the second followed link's anchor text
    I didn't look for link to named anchors e.g.#header as this might not be necessary as a work around to get both links to count

    As to the dancing on pin comments – I totally disagree with Matt.

    If you can get good anchor text from 3rd party sites, the priority should be to give yourself the best internal links possible (to tell Google what the page is really about) – internal linking optimization is vital.
    Understanding the mechanics of the link selector is a fundamental of on site optimization.

  4. Matt Cutts gets kind of snippy about this question, one that I have heard raised several times, I think it is valid. At least worth discussing or thinking about.

    I don't think that it's a critical part of anyone's SEO strategy, but it is worth knowing how two links to the same page get treated. If anything was worth sneering at, I'm pretty certain that this has been well known throughout the SEO Industry for several years anyway.

  5. Matt Cutts shames this user for having a question that is really splitting hairs about 2 links on a page. I mean, I kind of get it but we only get so many answers why not make it a good one.

  6. If you're still doing this kinda Stuff, you may want to STOP = Otherwise well, 0 rank is better than NONE … Kinda, well maybe its ok I used to be in that spot a long time ago when I learned about Links in 1999 but always knew one day that the Algo would become smarter than the SPAMMERS… Thx @Matt Cutts 

  7. Matt Cutts wants us to do white hat SEO. But it doesn't work. Black hat SEO also doesn't work. My mentors tell me you have to mix the two together in order to rank high for the keywords you want.

  8. Actually, this IS important – especially for eCommerce stores. In most cases, the navigation menus load first, before any textual links that may be on a page. So, when you are using a generic category name like "Mugs" in your category navigation names, you will not get the benefit of more exact anchor text on a page link like "hand painted ceramic mugs." And, you can't really use those longer tail phrases in site navigation because they simply will not fit.

  9. @Matt Cutts and @Google Webmasters – Question (perhaps to answer with video):

    Page-rank and general SEO practices seem to hinge on older development methods, like internal linking to subpages from clearly defined menu lists, and every accessible document being a pretty much self contained page.
    If a developer chooses to use less conventional methods to build a site with just one dynamic page, how does that affect page-rank, SEO concerns (discoverability through search results etc.), and have Google any plans to cater for these newer methods if you are not doing so already?

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