How to Create a Shop on Facebook & Instagram

Shops are virtual storefronts where your customers can browse, explore and even purchase your products, all from your Instagram business account and Facebook business Page. In this tutorial, you’ll learn the steps on how to create a Facebook Shop from setting up your Commerce Manager account, to adding products to your catalog and more.

If you’re brand new to Shops, check out the onboarding steps to ensure you have everything you need to create a Shop:

1. Make sure you’re eligible for Shops:
2. Confirm you have a Business Manager account:
3. For Instagram, make sure your IG Account is connected to your Facebook Business Page
4. Sign up for Business Manager:

To get started in creating a Shop, go to Commerce Manager here:


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