EAT and the QRG – Whiteboard Friday



EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

EAT and the QRG – Whiteboard Friday ► https://mz.cm/3pjt3iX
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Additional Moz Resources:

Beginner’s Guide to SEO ► https://mz.cm/2SGOGdV

The Keyword Research Master Guide ► https://mz.cm/3jPdPio

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

Check out Moz Local ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf
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10 thoughts on “EAT and the QRG – Whiteboard Friday”

  1. Great video, Marie! What are your thoughts on having Google index terms and privacy policy pages? Do those help establish trust or would it potentially impact negatively if we have noindex on those policy pages? thanks!

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