EAT and the QRG – Whiteboard Friday

EAT — also known as Expertise, Authoritativeness, and Trustworthiness — is a big deal when it comes to Google’s algorithms. But what exactly does this acronym entail, and why does it matter to your everyday work? In this bite-sized version of her full MozCon 2019 presentation, Marie Haynes describes exactly what E-A-T means and how it could have a make-or-break effect on your site.

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10 thoughts on “EAT and the QRG – Whiteboard Friday”

  1. Great video, Marie! What are your thoughts on having Google index terms and privacy policy pages? Do those help establish trust or would it potentially impact negatively if we have noindex on those policy pages? thanks!

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