What a Two Tiered SERP Means for Content Strategy – Whiteboard Friday



If you’re a big site competing to rank for popular head terms, where’s the best place to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

What a Two-Tiered SERP Means for Content Strategy ► https://mz.cm/3o1SXag

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Additional Moz Resources:

Beginner’s Guide to SEO ► https://mz.cm/2SGOGdV

The Keyword Research Master Guide ► https://mz.cm/3jPdPio

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

30-day Moz Local Free Trial ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

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