20 Years in Search & I Don't Trust My Gut or Google – Presented by Wil Reynolds



Download Wil’s presentation ► https://mz.cm/3j6KtuL

What would your reaction be if you were told that one of Wil’s clients got more conversions from zero-volume search terms than search terms with 1000+ searches per month? It’s true. Wil found this out in seconds, leading him to really look at his whole client strategy through a new lens. It also made him question company-wide strategies.

How prevalent is this across all clients? Don’t they all deserve to get these insights? It required him to dig into the long tail, deep. To use big data and see PPC data as insights, not just marketing. What would your reaction be if you were told that Google’s “”bad click”” business could be generating as much annually as Starbucks or McDonalds?

Wil will be making the case for big data, agencies, and why building systems that look at every single search term you get matched to is the future of search marketing. – Presented by Will Reynolds at MozCon 2019

Register for MozCon 2021 ► https://mz.cm/3dB2MaA

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Additional Moz Resources:

Beginner’s Guide to SEO ► https://mz.cm/2SGOGdV

The Keyword Research Master Guide ► https://mz.cm/3jPdPio

30-day Moz Pro Free Trial ► https://mz.cm/3jZq3p3

30-day Moz Local Free Trial ► https://mz.cm/36Pbz7h

Learn about STAT ► https://mz.cm/2IiqTzf

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