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Hey everyone, it’s Neil Patel here for another Q and A Thursday video. And, let me tell you, we have a topic today that you guys are going to love. But first off, I’m here with Adam LoDolce from https://viewership.com/.
This is from Mark Mitchell, London’s mortgage agent, clearly, a real estate guy based on his picture.
He says: I followed your advice, watched your videos for the last two months, they’ve worked wonders. He’s moved from rank number 87 to number 11 on Google for his keyword in his area, mortgage broker London Ontario. However, he’s stuck at 11. How does he get to that first page where’s he’s finally going to start drivin’ some real traffic to his website?
It’s a bit harder to go from being number 80-something to page two, page three. And what you’ll find is, as you’re continually climbing up, it takes longer and longer to generate higher rankings and get to page one.
Google is looking at a lot of user metrics. Not just how many backlinks you have or social shares, they’re looking at things like how many people are clicking on your listing, staying there, and not bouncing back. And they’re hoping that they’re finding their answer and they’re not doing another Google search for a related query, cause that tells Google that your webpage solved their problem. Remember, when someone does a search query, they’re looking for a solution to their problem. So don’t think of your webpage as you’re here to sell a service or a product. Yes, you have a product or service, but that has to be a solution to their problem.
The best way to increase your rankings is slow and steady. It does win the race. Cause what Google’s looking at is, are you getting more clicks than other people around you? If so, we should slowly and gradually increase your rankings. And the reason they do this is because on page one there’s a lot more volume, a lot more clicks. So they’re more picky on what they show on page one because if they show sub-par results, people will have a bad experience and not use Google again.
The first page is where the majority of the clicks are, and no one goes to page two as my sales team says, you need to make sure that you’re patient. Because if you’re patient, if you’re not patient, you’re not going to get to the top whenever you want. Sometimes it’ll take months, a year, whatever it may be.
As you’re slowly getting your rankings, not only do you have to be patient, but the biggest trick is, once you figure out how to provide more value than other people, so you figured out your solution, so that way people want to stick on your website and not bounce back, you gotta come up with the more appealing title tag. So go to Google Search Console, look to see all the keywords that are driving your clicks, they’ll show you the impression count, the view count.
It’s all about the user. You know, improve the user experience, and you’re going to win in the end.
Thank you for watching this week’s Q and A Thursday video if you have a question that you want to be answered on next week’s video, leave a comment below, either way, I’ll answer it. Thank you for watching, subscribe, comment, share, like. I appreciate it.