Weekly Wisdom Beyond Metrics: How to work out if a link is good or bad



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We all know that building links is the key to our SEO success, but with so many people out there offering link services, we need to be able to know what is a good link and what is a bad link.

A lot of people used to go by the old page rank toolbar to work out if a link is good or bad. Then Google killed that off. And then Moz came up with DA as a metric, and the industry kind of widely used that for quite a while with things like Majestics Trustflow, or maybe even Ahrefs Domain Rank to work out the link quality.

The thing is, those metrics are really only half of the story. In today’s Weekly Wisdom, I am going to show you exactly how to decide if a website is a good place to get a link from or not. And then I will show you some tricks to kind of bulk analyze this, so if you get lots and lots of them, you can very quickly put it into your workflow.

Visual Comparison
Someone has just sent me a bunch of URLs asking, “Should I get a guest post on these or not?” The two URLs are Icy Violets and My Beautiful Adventures. Now, looking at them, I think you can already tell that one is good and one is bad, but let me take you through some actual processes that you would use to work out if it is a good or a bad site.

First of all, let’s have a quick look at it. When you have things like “Submit Guest Posts” and “Write For Us” in your core top-level navigation, it tends to suggest is just some article site that is designed just for this. So this is probably not what you want to be getting links from anyway.

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