#ContentTECH 2019 – Tech-Enabled Engagement: Automate Your Buyer Conversations – Ardath Albee



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Marketers say one of their biggest challenges is creating content that engages and compels their buyers. The future will not only depend on engagement but on continuous conversations that result in buying decisions that seal the deal. In this clip from ContentTECH Summit 2019, Ardath Albee, CEO of Marketing Interactions, Inc., shares how marketing automation can help orchestrate buying conversations.

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2 thoughts on “#ContentTECH 2019 – Tech-Enabled Engagement: Automate Your Buyer Conversations – Ardath Albee”

  1. It's much better to call your customer and build the customer's journey than learning numerous online studies. People are different. Some studies can confuse. Marketers need to leave their comfort zone and spend time with their customers.

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