Building Blocks, The Journey, Episode 4, Season 2

Check out Social Media Marketing World 2019:

Have you ever struggled with setting a hard date to start something? Watch as Michael Stelzner (founder of Social Media Examiner) and his marketing team are wrestling with a common theme—when to start. He makes a data-backed case that starting early is necessary. On another front, Michael is not taking his own advice, instead he’s stalling.

Key Mentions:

Chris Mercer:
Cliff Ravenscraft:
Social Media Marketing World 2019:
AI Media provides closed captioning:


12 thoughts on “Building Blocks, The Journey, Episode 4, Season 2”

  1. Others may have said this, but Michael – it's not about you! (This is my #1 lesson learned in 2018) It's about serving your audience. It's your duty to serve your audience with your brilliant mind and ideas by focussing on the transformation you want them to realise that others who've worked with you already realised. Hope that resonates.

  2. We actually chatted about this very thing a few months back. Two things: Analysis Paralysis and Perfectionism Paralysis (we kind of made that one up, but you get it). It really is all tied to negative self-talk – something billionaire Sara Blakely of Spanx sites as the #1 barrier to success in any given endeavor. We would thoroughly agree. Analyzing things to death and trying to get things extra perfect are the enemies to starting. And – as another fav of ours, Jon Acuff, points out – equally hard as starting is finishing (best-selling author of the books "Start" and "Finish." Literally.). From our exploration of the topic, we came up with three top tips you might appreciate:

    1. Set a firm deadline (good news, you already did that!)
    2. Be comfortable with flaws
    3. Remember every master was once a beginner.

    …well, you're far from beginners. But being comfortable with flaws is a good one. Dive in. Push hard. Be smart, which you are. This year is already guaranteed to be better than last. But if you're still actually really struggling, consider the passion test. Is your heart really in it? Is your "why" really there? Because if it's not, that's a GREAT reason to stop, re-evaluate and do a bit of that marvelous soul-searching while trekking around these construction sites. Venturing a guess that that's not your problem, we say plow ahead! You've got this.

  3. A journey of 1000 miles always begins with a step, and many obstacle are along the way. The difference between those who got to the end of their journey is often their spirit of determination, not the obstacles they encountered.

  4. Really enjoying the show and big kudos for being so open and transparent. I'm a recent convert to your daily videos and you have helped me so much with various ninja Facebook strategies. I'm hooked on this show. In fact, you may be helping me decide whether to restart my weekly vzine, which I've been dithering on, because Facebook won't let me boost it (bloody automated algo) and I can't track conversions.

  5. Getting started has been a challenge for me lately as well. I have been sitting on an idea for months, with the seeds of the concept having been planted years ago. What got me moving on it was an external catalyst in the form of an upcoming conference. I realized I had no business cards and that I wouldn't be able to have any printed until I had registered a domain for the new venture I'd been delaying launching. Couldn't register a domain until I nailed down the name of the company. Having that hard deadline of needing to send the files to the printer made me make it a priority and just get it done. Fortunately, I'd put so much thought into it already that I had some of the materials needed to start building the foundation at my disposal. I already had the logo work done and part of the name. It was like having the concrete mix, sand, and water all sitting next to the mixer. All I had to do was put the work in to combine them and flip the switch to get the process started.

    Do my advice to Mike? Find something to put yourself forward for that will add in the pressure of someone else's expectations. If I fear letting someone else down (or not appearing prepared), I'm more likely to jump into action than if I'm only trying to live up to my own expectations of myself.

  6. The first thing I thought of was Mike's own advice. If you're adding something new, what are you taking away? Is that why you're hesitating to start – not wanting to remove something else to make the room/time/energy commitment?

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