The Seven Cs of Smart Content You Can't Ignore | Tania Mushtaq, Dell Boomi

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Tania Mushtaq, Head of Marketing, Asia Pacific and Japan, Dell Boomi

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Content marketing is the best way to attract eyeballs of the global digital population of just over 4 billion. But while 91% of the B2B marketers use content marketing to reach their audience, a majority of them do not know how to produce engaging content, and they admit it. This results in content cacophony – a deafening noise of random words thrown together that neither create a connection nor evoke emotion. So, what is the actual science behind effectively cutting through this noise and creating truly engaging content?

– What works in content marketing to attract the audience?
– How to build content for the next generation of decision makers?
– Key universal elements of effective content


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