The Importance of Editorial Content | Ryan Reynolds, Uber

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Ryan Reynolds, Global Social & Content Marketing Lead, Uber

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Whether you’re designing content for organic channels or performance marketing, editorial content is essential to improve your brand. If your message is only product-driven, that’s all you’ll ever be. Brands must build content that goes beyond the product, creating a meaningful relationship with consumers.

Session takeaways:
– How to differentiate yourself in the sea of sameness
– How to build trust by inspiring empathy with your consumers
– How trust drives revenue


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