SEO & PPC — Yin and Yang

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Choosing SEO or PPC or both (in what proportion?) is always a hard question. Should you wait and get SEO results? Should you just go for PPC and get your sales today? Can your PPC money help SEO? We will try to address these and other questions.
We will have two short presentations by Kevin Indig (SEO advocate) and David Szetela (PPC), and then go to answer your questions.
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