SEMrush Data News #7 — Online Banking, Loans and Fintech



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SEMrush global data reports that people wonder most about the exchange rate, internet banking and payday loans. On top of that, debit cards are not as popular as credit cards nowadays.

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The Fintech industry has really revolutionized the way people manage their money. What words do Fintech sites use in their display ads to trigger clients’ responses? Of the top 10 trigger words employed by U.S.Fintech sites, “checking account”, “credit card”, and “apply now” are the most widely used. Other top trigger words are “apply online”, “apply today”, and “official site”.

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