Mobile Databases, Website Speed and AMP Checks | Lesson 1/8 | SEMrush Academy

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In this lesson, you’ll learn how to get the most out of SEMrush’s mobile databases, analyze your website performance, and test your AMP pages.
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0:33 Google switches to a Mobile-First Index
0:59 Mobile databases
1:12 Most important factors in mobile SEO
1:19 Site speed
1:31 Site audit, site performance check
3:29 Accelerated Mobile Pages or AMP implementation
3:54 Site audit, AMP check
4:46 Summary

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Apply your newly acquired knowledge by practicing with SEMrush and build up your real-world skills.
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Learn how to top the rankings in mobile searches in our free course:
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The mobile internet has become increasingly popular, with more websites getting traffic from mobile devices than from desktop computers and laptops, thus enabling users to access and share information on the go.

In 2018, Google reversed their search direction by switching to a mobile-first index, and since then it has used the mobile version of content for indexing and ranking. This makes mobile SEO crucial if you want to be sure that you’re visible to your audience anytime, anywhere.

When building your SEO strategy, you absolutely shouldn’t neglect the mobile databases present in SEMrush tools and reports, especially if you’re targeting mobile devices.

Let’s learn about the most important factors affecting your mobile SEO. Site speed is the first among them, because it’s synonymous with user experience. With a high site speed, your audience will stay on your website longer, bounce less, and convert better. To help you keep your site speed under control and optimize it if needed, we’ve created a dedicated in-depth report in the SEMrush Site Audit tool – Site Performance.

Inside the report, you’ll see a list of performance issues, by solving which you’ll enhance your website performance.

Apart from optimizing your website’s speed, it also makes sense to implement AMP, which stands for Accelerated Mobile Pages, to make your website more mobile friendly. It is a Google-run technology which is based on stripped-down HTML, designed to deliver a better user experience thanks to its almost instant load speed. And if you already have it up and running, you might want to ensure it’s working properly. Surprisingly, the Site Audit tool can help you with checking your AMPs’ health too!

Overall, Site Audit tests your AMP pages’ health for more than thirty technical issues across four checks:
➠ AMP HTML issues
➠ AMP style and layout issues
➠ AMP templating issues
➠ AMP canonicalisation Issues

#SEO #TechnicalSEO #MobileSEO #SiteSpeed #WebsiteSpeed #AMP #SEOAudit #MobileDatabases #SEMrushAcademy


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