#CMWorld 2018 – Use Data & SEO to Fuel Content Development – Katie Pennell



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The key to developing relevant content that breaks through the clutter and ranks higher comes down to a scientific and systematic approach that begins well before creative concepting. In this clip from Content Marketing World 2019, Katie Pennell, senior performance content and SEO manager at Nina Hale, shares some of the main steps you need to take to make sure you’re producing content that truly stands out.

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