What is SEO and How Does it Work? (2020)

In this video, we’ll cover SEO starting with the definition of it being Search Engine Optimization. This is what allows sites like Google, Bing, Yahoo, and Yandex to understand what is on your site and show it to the correct users looking for your content.

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Most searches are on Google so we will be focusing on Google mainly in this series. Knowledge graphs will give an idea of the correct information, the people also ask will be for similar queries, and the top three organic results will be the preferred selection for location on Google.

Focusing on ranking, ensuring your content is clear and well organized for your users improves the likelihood that users will remain on your site rather than going back to look for a better answer for their result. This would be a part of on-page SEO where you have a keyword for what you are attempting to cover, alt and title tags as well as descriptions for your images, linking to similar articles on your site that may be useful.

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35 thoughts on “What is SEO and How Does it Work? (2020)”

  1. Thank you for your hlep! I'm currently starting to learn more about marketing and the possibilities i can explore in the field. This definitely helps with explaining what SEO means! Cheers 🙂

  2. Thanks for these great videos! A question for you- when building a site, should keyword research come first? Can a site be structured around keywords, and guide decisions about the design, content, and site layout from the very beginning? Or would you advise against that? Thank you again.

  3. Super video, great content! SEO is a long term investments that pays of in the time being. Can someone suggest me a good SEO service provider for a Shopify store? A friend of mine told me about superible.com, but I want to see more companies before I get decision. Thanks!

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