Companies used to continually spend more money to acquire new customers but that model is no longer profitable. ►Subscribe: https://goo.gl/ScRTwc to learn more secret SEO tips.
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That’s why you’ve seen a shift into companies spending more money in things like support, so that way they can get people to upgrade, upsell them, get more revenue out of each customer. But you know what, there’s something that almost everyone’s missing. You guys all know about A/B testing but why aren’t you guys focusing on optimizing the traffic that you already have, make more of those visitors convert into customers. It’s not all about getting more people to your website.
Why not focus on just converting those visitors into customers. And you can do that by understanding what they’re looking for. Why don’t they like your website? Why are they leaving your website? Ask these questions. How else could you make your webpage better? How can you make your product or service better?
Sometimes increasing your conversions isn’t running A/B tests, sometimes it’s just making your product or service better, adjusting your price point, providing a better experience, having a 800 phone number so people can talk to someone so that way they can get all their questions and objections answered before they make a purchase. But focus on conversions, it’s cheaper and more effective to spend money on optimizing for conversions than it is to acquire new customers. And you know what, if you can do one simple thing like increase your customers’ conversion rate by 10, 20, 30, 40%, that means you can also eventually spend more money on acquiring customers.
And by boosting your conversion rate, eventually, you’ll be able to outpace your competitors, when it comes to marketing spend and take them out. So stop focusing purely on customer acquisition. You should be spending a large portion of your time, 20 plus percent once you’ve built up over 10,000 visitors a month and you’re generating quite a bit of sales, like over 100 a month, on conversion optimization. And even with those smaller limits you may not be able to run A/B tests, but you could do things like user testing, surveying your audience to figure out how you can make your product or survey or how to make your product or service better.
You can even do things like us user recordings, to see mouse movements and flows. You can use a lot of tools to do this, like usertesting.com, Crazy Egg, the possibilities are endless. The point I’m trying to make is, don’t just focus on acquiring customers because if you do that, eventually your business isn’t gonna work out due to the rising costs of advertising, but if you focus on conversion optimization you’ll be able to continually compete, even with the rising ad costs.