Page Load is dead. Enter Real User Metrics with Bartosz Goralewicz



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For full transcript https://www.semrush.com/blog/weekly-wisdom-bartosz-goralewicz-real-user-metrics/
Hello, and welcome to another episode of Weekly Wisdom with me, Bartosz Góralewicz. Today I want to explain and briefly touch on how the concept of real user metrics and the way we measure performance change in 2019 and beyond.

Real user metrics are basically the opposite of the load time and how we measured that for years in the SEO and web performance community. If we compare the page load, like load time from, for example, GTmetrix, it doesn’t really reflect a real user experience anymore.

The Problem with Synthetic Metrics
Let me give you an example, if you want to play with that, take one of the fastest websites out there, like The Guardian, look at the performance of The Guardian in GTmetrix and compare that with how you perceive that performance on even like a slower mobile, with low-end CPU or your laptop.

You will see a massive difference between that experience you had, real user experience and the metrics you get from tools set like GTmetrix.

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