Module 3. Lesson 3. Search Campaign Setup



You will find out how to set up your PPC search advertising campaigns with Google Ads.
Watch the full course for free: https://bit.ly/3gyzJpa

0:10 Google AdWords Editor
0:38 First four steps in campaign setup
1:58 How to name your campaign
2:46 Choosing networks your ads can be displayed on
3:43 Set locations (geo-identifiers)
5:05 Choosing your language settings
5:48 Campaign budget
7:11 Delivery method
7:56 Bidding option
8:14 Save and Continue

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You might find it useful:
Find your closest paid search competitors and explore the keywords they bid on with the Advertising Research report:
➠ https://bit.ly/2TOlIdd
Compare the costs of advertising across different states and regions using the CPC Map:
➠ https://bit.ly/3gx0mut

Learn how to use SEMrush PPC tools in our free course:
➠ https://bit.ly/3ce2h3F
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There are two primary ways to create a new campaign.

Install and use the Google AdWords Editor, a desktop application that lets you work on campaigns offline and then post changes when you are ready.
Follow the step by step process Google takes you through with the Ads interface on their website.
Both methods deliver the same result, but the AdWords Editor is faster. Google recently updated the way campaigns are created through their website. After clicking on the “create new campaign” call to action, you are asked to select which campaign type you want to set-up. After choosing “search” you are asked what your campaign goals are in order to select the settings that they determine will best help you reach those goals.

Personally, I prefer to see all of the options and individually choose each one i based on my specific requirements. So I choose the option to create a campaign without a goal.

After you click on the call to action for creating a new campaign, Google asks you to choose which campaign type you want to set-up. For the purposes of this lesson, we are setting up a campaign to drive website traffic. Therefore, I will choose website visits and continue to the campaign creation page.

Initial Settings
The campaign creation page asks a series of questions which create the initial settings for the campaign. All these settings can be changed at a later time. Each setting has a question mark that displays a tool-tip when you hover over it. This comes in handy in the case where you need to be reminded about your settings or need a more detailed explanation about specific settings.

The first thing they ask on the campaign creation page is for you to name the new campaign. It’s ideal to name the campaign something that represents the product or group of products that you are marketing. This also assists in creating effective Brand Marketing. If there is something about this new campaign that differs from other campaigns selling the same or a similar product, e. g. location or language you’re targeting, you might want to add something indicating that in the campaign name. For example, if you’re advertising an auto repair shop in Spanish, similar to one you have in English, you can name this campaign Auto Repair-ES. You have the option to change your campaign name at a later time.

Next you’re asked which networks you want your ads displayed on. With search advertising, your ads can be on the search results pages of Google.com or on the websites of Google search partners.

Google search partners are websites, external to Google, that use Google’s search engine inside of their website. If you’re establishing a new campaign with a limited budget, you should initially opt out of this option as its traffic can be of a lower quality. Google also gives you the option to supplement your search campaigns with display ads that are automatically placed on websites that Google determines has traffic that is likely to convert for the keyword you are bidding on. Once your campaigns are performing, this is something to consider. Again, if you are starting with a limited budget, it’s best to target narrowly and then expand after your ad is profitable.

#PPC #PPCcourse #SearchCampaign #GoogleAds #SEMrush #SEMrushAcademy

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