Google Ads Tutorials: Understanding how keywords work



Understand keyword match types and how they control which customer’s search terms will trigger your ad.

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4 thoughts on “Google Ads Tutorials: Understanding how keywords work”

  1. If we add +red +shoes as a keyword, do we need to add [red shoes] as keyword too? When someone searches for red shoes, anyways with modified broad match, the ad will show up. Then what is the advantage of adding it in exact match?

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