#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm


0:00 Introduction
1:00 Introducing Cindy Krum
2:38 Introducing Bill Slawski
6:00 Introducing Andrea Voipini
8:00 Introducing the episode
8:30 Where does Google get facts – Bill Slawski
13:15 Fraggles – Cindy Krum
20:37 How does Google Update information – Bill Slawski
29:30 Worldlift for internal Knowledge Graphs – Jason Barnard
30:16 The Knowledge Graph as the hub of AEO – Andrea Volpini
36:20 Knowledge Graph and Language – Cindy Krum
43:50 Linked Data and Knowledge Graphs – Andrea Voipini
49:15 The Topic Layer (marketing guff?) – Jason Barnard
50:30 The Topic Layer – Bill Slawski
51:50 The Topic Layer – Cindy Krum
53:50 The Topic Layer – Andrea Voipini
56:34 Learning using reasoned Knowledge – Jason Barnard
57:15 The Topic Layer – Andrea Voipini
58:50 The Topic Layer – Cindy Krum

This is going to be a stunner! Beyond RankBrain and Position0, few people have a good grasp as to how the Knowledge Graph is weaved into Google’s algorithms. Google are playing their cards unusually close to their chest about that because the Knowledge Graph holds the key to all three pillars of AEO (Relevancy, Understanding and Credibility) – so it is the one topic where Google cannot afford to give too much away. Understandable. But very frustrating for marketers!

In this episode, we have three experts who can give reasoned and credible insights into how the Knowledge Graph is weaved into the search algorithm… So not just incredible insights into the role the Knowledge Graph plays in Google’s algorithms, but also great tips into the steps we can take to integrate the Knowledge Graph into all three pillars of our AEO strategy.


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