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Fifty-five percent of millennial moms are asked for their opinion about purchasing decisions, compared to 39% of total moms. But while black mothers have an enormous spending power and over-index in a number of CPG categories, three out of four moms still say companies have no idea what it’s like being a mom. In this clip from Content Marketing World 2019, Christine Carter, a Global Marketing Strategist, connects the dots for brands between them and a consumer who might not even be on their radar… black millennial moms.
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