This is the Content Marketing Institute’s 2012 B2B Content Roundtable Series – Part II, based on the 2012 B2B Content Marketing Benchmarks, Budgets & Trends Research Report.
Find more info here: http://contentmarketinginstitute.com/research/
About Content Marketing Institute (CMI)
The Content Marketing Institute is the leading global content marketing education and training organization. CMI teaches enterprise brands how to attract and retain customers through compelling, multi-channel storytelling. CMI’s Content Marketing World event, the largest content marketing-focused event, will be held in Cleveland, Ohio, USA, September 8-11, 2015. CMI also produces the bi-quarterly magazine Chief Content Officer, and provides strategic consulting and content marketing research for some of the best-known brands in the world. CMI is a 2012, 2013 and 2014 Inc. 500 company.