3 thoughts on “Do dates in URLs determine freshness?”

  1. Is there an updated version of this video? After checking the recent changes in search it appears to me that dates have become a much more important signal for freshness?

  2. yo matt I have a related question: is it OK to put dynamic data (price, inventory, etc) into title tags? could it ever *hurt* a ranking, ie. titles are preferred to be static? I try to innovate by keeping titles in SERPs fresh/informative but wonder if that hurts..

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