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I’ve taught you what time to post on Facebook. I’ve taught you what time to post on Twitter. And I’ve even broken down what time you should be posting on LinkedIn.
But what about Instagram?
We can’t leave out that social network.
Hey everyone, I’m Neil Patel, and today I’m going to share with you what time you should be posting on Instagram.
The first thing I want you to do is to sign up for a tool called Iconosquare, and I could be saying it off, but you get the point.
You go to the site, you sign up for their device, and it’s analytics, but it’s analytics for Instagram. The reason I’m saying is using it breaks down what regions your followers are from. Are they from the United States? Or are they from Mexico? Are they from London or are they from India? Who knows! But using Iconosquare, you’ll be able to see a visualized report, a map, that breaks down where your followers are from and what percentage is from where. This will give you ideas of what time frame you should be posting.
So once you have that, the second thing you need to do is post during the mornings of the time zone that most of your followers are. So if most of your followers are in the United States, you want to post mornings in either Pacific Standard Time or Eastern Standard Time. I’ve found that when you post during the mornings, you get the most amount of likes, engagements, comments that if you posted at night because during night time people fall asleep, your content’s old, they wake up the next morning, and then you know what? Instagram’s algorithm’s like, oh not a lot of people saw this, and they looked at it, let’s just bury it, and let’s just show them the fresh content.
The third thing you want to do is understand your audience.
You shouldn’t just be posting based off the time frame your users are in, but you also need to understand and communicate with your audience. If you find that they all wake up late, then post later. For me, I’m a business guy. I know that my audience is up early, so I post early in the morning.
And by doing that, I’m going to get the maximum engagement based on my follower account.