Custom Audiences from your website: A Facebook Overview | Facebook for Business (Canada)

Custom Audiences from your website allows you to remarket to people who have visited your website with a Facebook ad. Just by installing a small snippet of code—called a Custom Audience pixel—you can capture website traffic data and see what pages people visit. From there, Facebook can help you create a Custom Audience based on that data in a safe, secure, and anonymous way, so you can reach your website visitors with an ad when they use Facebook.

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