You want to grow your business. You could spend more money on advertising, but who wants to keep giving Google and Facebook all of your money? Instead, try these 4 growth hacks that will kickstart your referral program.
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The first thing you need to know about referral programs is it has to be a win-win situation.
You can’t just expect people to refer more customers to you if there’s no benefit. Look at Dropbox.
They’re one of the prime examples of amazing referral programs, right?
They use growth hacking. How do they do this? Well, Dropbox made it so that if you refer more people, you get more storage space. You’re using Dropbox to get more storage space, so why wouldn’t you refer more people to get more storage space? It’s a win-win. That’s way better than paying them $5, $10 a month, right?
And they even make it easy to which you can refer other people with a tweet, an email link, whatever it is. They make it so simple for you that you’re going to do nothing but refer more people.
The second thing you want to do is set up a referral program software.
So instead of creating a referral program from scratch, let’s say if you’re an e-commerce site, you can use solutions out there like ReferralCandy. And there are tons of them out there. You can just Google referral programs, and you’ll see a whole list of them. And the ones that we like, especially if you’re e-commerce, are tools like ReferralCandy because it just makes everything simple, plug and play, and that way you don’t have to spend an arm and leg on development.
The third thing that you need to know about referral programs, and this is what most people get wrong, is it has to be on onboarding, in which the moment you can get someone to do something is usually right when they sign up for your product or service. That’s why on Facebook when you’re joining, they’re like, “hey, connect with your friends or invite more friends.”
They get you right then and there when you’re signing up. That’s the best place to start putting or testing your referral program.
Last but not least, your referral program has to flow with your product or service and be integrated within it.
For example, if you cap out on storage space in Dropbox, it’ll be like, hey, sign up for paid or refer more people. And if you want to pay, great, go and pay, but if you want to refer more people you can, and that’s what creates a win-win situation. So follow these four tips. You’ll have more people signing up from your customer sharing their experience with your business. It’s that simple.