In this lesson, you will discover the SEMrush SEO Dashboard, which is a great way to get many insights into the current status of your website at a glance.
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So that your efforts are not in vain, you need to keep an eye on management and collaboration. And SEMrush will provide you with tools that are going to facilitate your team processes.
SEO Dashboard is a set of widgets that show report summaries of the most valuable and useful SEMrush SEO tools. It is a great way to get many insights into the current status of your website at a glance. The drag-and-drop interface helps in prioritizing the metrics according to your needs. Every widget has a button leading to a full and detailed report to facilitate the navigation process. An important benefit is that the SEO Dashboard allows you to monitor your website in real time. The information it provides is based on Projects data and Analytics reports.
The list of tools that are shown in the dashboard is huge, here are the most widely used:
➠ Organic Research
➠ Position Tracking
➠ Traffic Analytics
➠ Site Audit
➠ Backlink Analytics
➠ Backlink Audit
➠ On Page SEO Checker
At the top of the report you can see widgets with basic traffic analytics metrics imported from your Google Analytics account:
➠ Sessions – the number of times in a month users were actively engaged with your website
➠ Unique Visitors – the actual number of monthly visitors to your website
➠ Pages per visit – the average number of pages viewed by a person during a session
➠ Avg. Visit Duration – the length of the average session on your website
➠ Bounce Rate – the percentage of visitors that leave the website after viewing just one page
You can see the absolute values of the features and also the relative dynamics compared to the previous period.
The Keywords section enables you to see the keywords for which the website was ranked with the position and volume data, which indicates the average number of times that users searched for a given keyword per month based on 12 months’ monitoring.
The Backlinks section also shows new and lost data, which helps understand the situation and for acting immediately. For backlinks, you can see Page Score metrics, which show the importance of the source page based on the number of external links pointing to it.
The Position Tracking section lets you track a website’s daily rankings for a custom set of target keywords. If you see an empty widget then it means that one of the SEMrush tools hasn’t been set up for the given project. To solve this issue, you can set up the needed tool right from the dashboard.