Do THIS if Your eCommerce Product Doesn’t Sel / Today I’m going to share with you what you should do to get more e-commerce sales today. If your eCommerce conversions and sales are tanking, these are the techniques you will want to use to increase your ecommerce sales.
RESOURCES & LINKS:
7 Proven Ways to Grow eCommerce Sales By 50% or More (video): https://youtu.be/ECFguym4230
99.9% Of eCommerce Products Will NEVER Sell Without this (video): https://youtu.be/GkOM7q9BYGQ
The truth is, sales isn’t as easy as just throwing up a site, throwing a landing page, and saying “Hey everyone, go check out my product and buy it.”
So what should you do? Well, there’s a few things that you need to do, but it all revolves around one thing.
Step #1 – let’s survey your audience.
Why aren’t you converting? Why aren’t people buying? Well you have your own ideas. I have my own ideas. But you know what? None of them are really good. Opinions don’t matter. All that matters is what your potential customers are telling you.
By surveying them, through tools like Hotjar and SurveyMonkey, you can end up finding out why people are converting and why they’re not.
The people that aren’t, we have some questions like “What else would you like to see on this page?” “Why didn’t you buy this product?” They’ll tell you why.
Once you get 30, 40, 50 responses, you’ll have a good understanding of the changes you need to make.
Step #1 – make those changes.
But just don’t make them to your landing page, you need to run an A-B test. because sometimes when you have the statement, and you even make those changes, it doesn’t necessarily help you with sales.
I know that sounds bad, but you may not have enough survey responses, or the change you have made could be a bad one, or you didn’t make it right.
There’s so many reasons why, sometimes, things just don’t work out. Buy when you run an A-B test, through tools like Crazy Egg, and you can do it through a WYSIWIG editor.
In other words, you don’t need to be technical. What you’ll find is, it’ll tell you, do those changes help you increase the sales, or do they hurt your sales.
Step #3 – after you run your A-B Test, by this time you should see good results, I want you to resurvey your audience.
Find out what other changes can I make to improve this page. By doing that, you’re going to get more feedback. because you’ve just already adjusted your page. By continually getting feedback, and going through this whole process over and over again, you’ll start noticing that you’re going to be getting more sales.
The fourth tip I have for you, is don’t just survey people on your product page or your homepage, look at your checkout flow as well.
Survey people when they’re on your checkout page, and find out from them if they’re there idle for like 40 seconds, 50 seconds, a minute, and they’re not doing anything, what else could we do to convince you to buy?
When you get that feedback from people, you can then go modify your checkout pages, where a lot of e-commerce stores have ton of dropoffs. In many cases, a lot of e-commerce stores are seeing 70, 80, 90 percent dropoff just on their checkout page.
And by improving it based on the feedback you’re getting from people, you’ll notice that your conversions can go up.
And again, you don’t want o just make the changes, you’ve got to run another test, through Crazy Egg.
Can we do an A-B test? This insures that the changes you’re making are going to provide you with more revenue.
So if you follow that whole process, what you’ll find is, your overall e-commerce sales will go up. Now when you’re running these tests, you’re running these surveys, you don’t want to just get survey data over a day. Do it over a period of time. Four days, five days, seven days.
You need to have at least 30 to 50 responses. When you get quantity, you’ll start seeing patterns, and you want to focus on the patterns. You don’t want to focus on that one person who tells you “I don’t like the color of your site.” You want real, tangible feedback like “Eh, the reviews weren’t that great.” Or “Eh, I couldn’t really tell what kind of product I was getting, because your pictures were blurry.”
When you get a lot of feedback, that’s when you know. That’s when you should make that changes, because multiple people told you they had issues with the same things.
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