Structured Data: SEO Mythbusting (Bonus Material)



In this bonus material from the filming of last week’s episode (Googlebot: SEO Mythbusting), Martin Splitt (WebMaster Trends Analyst, Google) and his guest Suz Hinton (Cloud Developer Advocate, Microsoft) dive into the topic of “new microformats”: structured data!

Documentation mentioned in this episode:
Intro to structured data → https://goo.gle/structured-data-intro
Overview of supported structured data in Google Search → https://goo.gle/search-gallery
Structured data testing tool → https://goo.gle/2K9rTo5
Rich results rest → https://goo.gle/30SEWA3
Rich result status reports → https://goo.gle/rich-results-report

Next week, look forward to a new full episode – JavaScript: SEO Mythbusting.

Watch more SEO Mythbusting episodes → https://goo.gle/SEO-Mythbusting
Subscribe to the Webmasters Channel → https://goo.gle/Webmasters

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23 thoughts on “Structured Data: SEO Mythbusting (Bonus Material)”

  1. If microformat = HTML and JSON-D = JSON(JavaScript) all the advice is to make sure you render first for the first wave. That means all the Structured data will be indexed in the Render Wave (you have to wait, because not render in the first?) instead of the First wave for the content on HTML?

  2. I have a question: Does Structured Data and Rich Results (basically any of the Schema.org stuff) have any effect on Ranking?
    The reason I ask is that the websites that rank the highest for our business keyword (house plans) don't seem to have any Schema.org stuff. At least not according to the Google Testing Tools. 
    Am I wrong in thinking adding this stuff will help my site with ranking? Am I wasting my time?
    Oh, great video and Great Series!

  3. When Google brings out the info for the large image structured data. Could you give some proper examples! Martin and John in your talk (Youtube Video 8QeU97wWomQ at: 26:19 – sorry youtube is blocking links in its comments). This is actually not helpful to the real world. For example most blog pages being marked up would have the main @type of 'article' and so my point is you guys need to create some code examples that are not just a single image. No one in the real world has a web page with a single large image! In a real world many people would have an article and the primary image is a large image. Please create proper code examples when writing the doc's – thanks.

  4. When Google brings out the info for the large image structured data. Could you give some proper examples! Martin and John in your talk (see here: https://youtu.be/ufcijo46LCU?t=1589) – this is actually not helpful to the real world. For example most blog pages being marked up would have the main @type of 'article' and so my point is you guys need to create some code examples that are not just a single image. No one in the real world has a web page with a single large image! In a real world many people would have an article and the primary image is a large image. Please create proper code examples when writing the doc's – thanks.

  5. It seems all google looks for are keywords and it is so annoying because I write horror stories which means that these are fictional stories that don't focus on keywords. I want people to find them in a search and read them, but all it seems google does these days is focus on keywords that would make my stories unnatural placement on keywords. I have "scary stories" but the content is fictional, so I have to put 'scary stories" in all of my posts? It looks dumb. It's the same with youtube. No one can find your video unless you spam keywords in the title which is dumb. The world is turning into one ugly index.

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